Keywords Filter Criteria

How to filter keywords based on different metric and groups.

Search Volume

• Threshold: Set a minimum search volume threshold relevant to your niche. For example, consider keywords with a minimum of 500 monthly searches.

Keyword Difficulty (KD)

• Threshold: Choose keywords with a KD score that is manageable based on your website’s domain authority. For instance, aim for a KD below 40 if your site is relatively new.

Relevance

• Fit: Ensure the keyword is directly related to your business, products, or services. Remove any that do not align closely with your offerings.

Search Intent

• Match: Make sure the keyword intent (informational, navigational, transactional, commercial investigation) matches the type of content or action you aim to drive.

Competition Analysis

• SERP Analysis: Check the top 10 search results for each keyword. Evaluate if you can realistically compete with the existing content quality and domain authority.

Commercial Value

• CPC: Consider the cost per click (CPC) as an indicator of commercial intent. Higher CPC suggests higher value keywords. Aim for a minimum CPC threshold relevant to your business.

Trend Analysis

• Stability/Growth: Use Google Trends to ensure the keyword is stable or growing in popularity. Avoid keywords with declining trends.

Long-Tail vs. Short-Tail

• Balance: Prioritize a mix of long-tail and short-tail keywords. Long-tail keywords often have lower competition and higher conversion rates.

User Engagement Metrics

• Engagement: Evaluate potential user engagement by considering metrics like bounce rate and average time on page for similar content.

Content Opportunities

• Gaps: Identify if there are content gaps you can fill or if you can create significantly better content than what currently exists.