SEO Keyword Research
How Neoleads can help you do SEO keyword research 10x faster.
Keyword research is more than just focusing on search volume or traffic. It's about pinpointing the topics your potential customers are actively searching for, addressing their needs, and ultimately converting them into customers. Finding the best keywords for your website has always been a challenge, but we're here to make it super easy with Neoleads Agent. In this tutorial, I'll show you how Neoleads Agent can help you streamline your keyword research process 10x faster, boosting both your traffic and revenue.
How does it work?
When conducting keyword research for a new website, your first step is to come up with keyword ideas. But here's the catch: how do you generate keyword ideas that people are actually searching for? Sure, you can brainstorm ideas, but how confident are you that these are the keywords your audience is really looking for?
Let me show how 0.1% SEOs generate keyword ideas that truly resonate with what people are searching for.
Generate Keyword Ideas
Top SEOs leverage Google Search to generate keyword ideas because if Google suggests a keyword, it means people are actively searching for it. You can use this strategy to generate keyword ideas for your website by following these step-by-step instructions:
Create a List of Seed Keywords: Start by compiling a list of 10-50 seed keyword ideas using the following tips:
Include any keywords that come to mind as relevant to your business.
Add keywords that already exist on your website.
Think of keywords you want to rank for.
Consider keywords that you believe should trigger your website to appear in Google search results.
Use Google’s Related Searches: Take one seed keyword at a time and type it into Google. When Google shows related searches, copy each of these keywords to your list. Repeat this process for all your seed keywords.
After completing steps 1 and 2, you'll have a list of around 100-500 keywords. The final step is to filter these keywords to find the ones that best resonate with your product or service. And just like that, you'll have a solid list of keyword ideas to target.
By now, you might be thinking that this is a lot of work. But here's the good news: you don’t have to do any of it manually! Let me show you how you can achieve all of this effortlessly using AI, with a real-life example. Sit back, relax, and let AI handle all your keyword research for you.
Read here how you can generate keywords ideas with Neoleads in seconds.
Generate Keywords IdeasSearch Intent Classification
After generating a large list of keyword ideas, it's important to refine them and categorize them based on search intent. Search intent refers to the underlying reason behind a searcher's query. Typically, search intents can be grouped into four categories:
Informational Keywords: These are queries where users seek general information about a topic. For example, "how does a solar panel work?" This indicates that the searcher is looking to learn more about the subject.
Navigational Keywords: These queries are used by individuals who have a specific destination in mind. For example, "Amazon solar panel options" suggests the user wants to navigate to a particular retailer’s solar panel selection.
Commercial Investigation Keywords: These are often used by individuals who are in the research phase of their buying journey. They may be comparing options and looking for the best product. For example, "top solar panels for home use" implies that the user is gathering information to make a future purchase.
Transactional Keywords: These keywords indicate that the user is ready to make a purchase. For example, "buy solar panel online" shows that the searcher is ready to complete a transaction.
Understanding these categories helps tailor content and marketing strategies to address different stages of the sales conversion cycle. So, how do you classify the search intent of keywords?
It’s not just a matter of guessing. To accurately classify search intent, you need to search the keyword on Google and examine the top results on the page. By analyzing these results, you can determine the intent behind the keyword. For example, if the top results are informational, then the keyword has an informational search intent, and so on.
To address the challenge of analyzing search intent for each keyword individually, we’ve developed an agent with Google Search capabilities that automates this process. You can learn more about it here.
Filter Keyword IdeasSEO Sales Funnel
If you're familiar with the sales conversion cycle, you'll notice that each search intent classification aligns with one of its four stages. Take a look at the image below. This is one of the key reasons why you should classify your keywords into search intent categories.
You might be thinking, why not just focus on high-intent keywords that are directly tied to purchases since those are the ones that generate immediate revenue? Two reasons. First, you'll be narrowing your potential audience. Generally, the search volume for high-intent keywords is lower. If you ignore broader search queries, like those seeking general information, you'll miss opportunities to engage with potential customers early in their decision-making process. Creating content that answers common questions can help establish your brand as a trusted authority. So, when someone eventually reaches the point of considering a purchase, they might already be familiar with your brand. Or, when they finally decide to buy, having that prior exposure can make them choose you over a competitor.
The second advantage is that you can guide potential customers more effectively through their buying journey by using tactics like internal linking, email marketing, or retargeting ads to keep your content in front of them. For instance, if your online store has an article about "how to choose the right running shoes," and within that article, you link to a product page featuring your best-selling running shoes, it could prompt a quick conversion.
Keywords Business Potential
Before advancing to the next stage, it's essential to rank and filter our keywords based on their potential impact on our business. We should focus on keywords with the highest business value. You can use a scoring system, such as "Low," "Medium," or "High" Business Potential, to evaluate each keyword. A simple way to assess a keyword's business potential is to ask yourself: Can I seamlessly incorporate my products or services into content optimized for this keyword?
Additionally, consider whether someone searching for this keyword is likely to be interested in purchasing your products or services. If the answer is no, it's probably better to focus on more relevant keywords that align with your business goals.
You can use Neoleads to easily rank and filter your keywords. Click below to learn how.
Relevant Keywords
The next step is to find relevant keywords by analyzing the top 10 search results on Google. This is a crucial step in keyword research because the top-ranking pages provide valuable insights, such as domain authority and backlinks, which help determine how difficult it will be to rank for a particular keyword.
For example, if your website has a domain authority of 20 and 100 backlinks, but the top domains have an average authority of 70, with a minimum of 40, and significantly more backlinks, it will be challenging for your site to rank higher in the search results.
After generating 500 keyword ideas and filtering them based on business value, start by focusing on informational search intent keywords at the top of the funnel. This process will typically narrow your list down to around 100-200 keywords. Next, use keyword metrics such as Keyword Volume (KV) and Keyword Difficulty (KD or SD) to refine your selection further. If your domain authority is low, prioritize keywords with low difficulty. This approach increases your chances of ranking successfully for those keywords.
You can use Neoleads to filter keywords by their volume and difficulty, allowing you to find relevant keywords 10x faster. Click below to learn how.
Relevant Keywords Topical Long Tail Keywords
Once you have identified the relevant keywords, the next step is to find long-tail keywords for each of them. Topical long-tail keywords represent unique, specific topics rather than subtopics of a broader theme. For example, if you search for "keyword cannibalization" in a tool like Keywords Explorer, you might find that this query has a monthly search volume of 150 in the United States. When you look at the top 10 search results, you'll notice that the pages ranking for this keyword often receive significantly less traffic than the suggested search volume and don't rank for a large number of keywords. This indicates that "keyword cannibalization" is a standalone topic rather than part of a bigger topic, like "weight loss."
Why should you focus on these long-tail keywords? The obvious reason is that they usually have lower search volumes compared to "fat head" keywords, meaning the competition is typically weaker. This gives you a better chance to rank and likely see results faster than targeting highly competitive terms like "how to lose weight."
The less obvious benefit is that by ranking for multiple long-tail keywords, you can still attract a significant amount of highly relevant traffic. For instance, if you analyze the search results for a long-tail keyword like "how to help my elderly parent gain weight," you might see a search volume of 60, with the top page receiving about 76 visitors per month. Interestingly, if the top-ranking page has zero referring domains, it's likely a low-competition keyword. Now, imagine creating 20 pages targeting different long-tail topics, each drawing around 70 visitors per month. That would bring in approximately 1,400 monthly search visitors—a significant cumulative value!
So, how can you easily find a range of these valuable long-tail topics? You can use Neoleads to find these topical long tail keywords and rank them easily to increase your traffic 10x faster. Click below to learn how.
Topical Long Tail keywordsLast updated