# SEO Competitor Analysis

> An SEO competitor analysis is where you dig into the SEO strategies of your competitors. The aim is to find their strengths and weaknesses so you can outrank them. - ahrefs.com

## How will it work?

#### Identifying High-Performing Keywords for SEO Success

The foundation of any SEO competitor analysis lies in identifying your top-performing keywords. These have the potential to enhance visibility.&#x20;

The agent will find the keywords prominently available on your website,\
these can include keywords like but not limited to the following

* Product titles
* Services provided
* Major blog titles
* Solutions and use cases
* Most occurring keywords

#### Pinpointing Your Key Competitors in the SEO Landscape

Once you've identified your high-performing keywords, the next step is to determine who your main competitors are for those terms.

**Competitors aren't always direct business rivals**;&#x20;

They can be any website ranking well for the same keywords, to see which websites are competing for visibility space and understanding who you're up against is crucial. Figuring out what works for your competitors will help you gain

* [x] Better understanding of your product.
* [x] Understand the demand of customers.
* [x] Give you areas to improve upon.

#### Analyzing Competitors' High-Value Keywords

Using High-value keywords in terms of trends, relevance, search volume etc. is the cornerstone of SEO, one way to get these high-value keywords is by SEO keyword research.

**Learn more about it here**

{% content-ref url="seo-keyword-research" %}
[seo-keyword-research](https://guide.neoleads.com/search-engine-optimization/seo-keyword-research)
{% endcontent-ref %}

Now that you know who your competitors are, it’s essential to identify the keywords they are ranking for, especially those outperforming yours. Push these high performing keywords which are relevant to your product to webpages, blogs, demos etc. &#x20;

Knowing competitor's top performing keywords will give you insight into their content strategy and show you gaps where you can improve. By understanding which keywords drive traffic to their site, you can prioritize efforts to&#x20;

1. Optimize for similar terms
2. Focus on less competitive, high-potential keywords that they've missed

#### Evaluating and Leveraging Competitors' Backlinks

Backlink analysis is conducted to uncover where your competitors are getting their links from, and compare them with your own. Once you have a clear understanding, **you can focus on acquiring similar backlinks from high-authority websites to strengthen your SEO standing**.&#x20;

Additionally, analyzing the quality of your backlinks can help you improve the overall effectiveness of your link-building strategy.

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